Iron Hill Brewery with Mark Edelson – BeerSmith Podcast #251

by Brad Smith on February 17, 2022 · 0 comments

This week Mark Edelson joins me from Iron Hill brewery to discuss how he makes operational decisions across his 19 Craft brewery locations.

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Topics in This Week’s Episode (50:46)

  • This week I welcome back Mark Edelson, brewer and owner at Iron Hill Brewery in Philadelphia. Mark started as a homebrewer and opened Iron Hill in 1996. He has expanded now to 19 locations and has brought home 49 GABF awards.
  • Mark joins me to discuss how he makes operational and brewing decisions for his Craft Brewery. We start with a discussion of what has happened to Iron Hill since he last joined us for episode #203 back in the Fall of 2019.
  • We discuss the impact of COVID and how the business has adapted over the last two years.
  • I talk with Mark about how he makes some of the critical operational decisions like how he selected his first lineup of beers back in 1996.
  • We discuss how the beer lineup has evolved over the last 26 years.
  • Mark shares which beers are selling the most at the moment.
  • We talk about how he goes about deciding which beers are worthy of being added to the lineup.
  • He shares his thoughts about when to retire a beer as well as some of the beers that did not quite work out as he expected.
  • We discuss recipe formulation and refinement.
  • He shares where he things Craft Beer might go in the future after the recent shake-up in the industry.
  • We talk about what the next trendy beer might be.
  • Mark shares his closing thoughts.

Sponsors

Thanks to Mark Edelson for appearing on the show and also to you for listening!
iTunes Announcements: I launched a new video channel for the BeerSmith podcast on iTunes, so subscribe now! At the moment it will only feature the new widescreen episodes (#75 and up). Older episodes are available on my revamped Youtube channel. Also all of my audio episodes are on iTunes now – so grab the older episodes if you missed any.

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