They need full sun, but the best I can do on my property is a few hours a day. So mine never did much. I did get one harvest, but I think I pulled it too early. That or the lack of sun didn't allow the flowers to fully mature. Either way it was a bust.
If you can give them full sun, and keep them fed and watered, you should be fine. Keep in mind though that it takes at least three seasons for them to really start to produce. So don't expect a bumper crop the first (or second) year.
As far as usage goes, without sending them out to be tested you can't be sure what the AA% is. You can guess, but you won't know. So it would be a good idea to choose your favorite aroma or flavor hop to grow, and keep buying your full-boil hops.