Pretty sure if you havent seen any signs of fermentation after 10 days, your yeast expired somehow before you used them. Happened to me once. Even though the date was still good, must have gotten warm or something somewhere along the line.
I would repitch with some of your proven active ale yeast. Its a good idea to "proof" yeast by rehydrating, look for foam, if you are not sure its 100% FRESH yeast that hasnt been stored improperly.
I have made many lagers, always added yeast (saflager s-23) at 80-90F, they come alive within hours, and brewed nicely. Fermented at 45F.
A touch of warmth at the beginning activates them, as long as its continuing to cool to 45 F or so, in a day.
Many will say not to do this, but it has always worked for me.