I talked to these guys at NHC in June. Nice guys, interesting container, but people have complained about getting the yeast out of the can properly. You need to shake it a lot to get the yeast into suspension, which causes a lot of additional pressure when opening it. Reports of up to 1/4 of the contents spewing out on opening, doesn't bode well. If you don't shake it enough, the yeast sits in a lump at the bottom and you have to flush the can with sterile water or wort to get it out. The double pitch is good for those that don't make starters, but starters are really not that difficult to make and the cost of a WL vial and some DME are still cheaper than this yeast.