I have been brewing for about 8 years, started with extract, switched to whole grain about 6 years ago. While I find it interesting that most home brewers always compare their costs to the cost of an equivalent beer purchased at their favorite beverage distributor, they fail to consider the difference between the amount of grains they buy and the massive quantities the big brewers buy. No question, your costs will be higher. I find, my average cost to brew a high caliber clone of say Sierra Nevada Pale Ale is about the same as buying the real thing from my liquor store, and, I have had the pleasure of making it. (BTW, always very close to the real deal in flavor and color). You clearly have never been in business for yourself, it is impossible to have a brick and mortar storefront with knowledgeable staff at 10%. As a minimum, 30-40% GP would be the norm. I have supported my local shop where, as an example, last week I walked in 10 minutes before they closed and walked out with all the ingredients I was looking for, and, had a pleasant conversation with the incredibly knowledgeable owners. As one other post mentioned, you can often get a whole sack at a discounted price from your local shop, perhaps you should split it with a friend? Stored reasonably well, it will last quite a long time. I am president of a large local brew club (established 30 years ago!), I would suggest you join a club if you haven't already, you will gain knowledge and find friends to share your grain purchases with. Happy brewing and Cheers!