How about this?..."Wet Hopping, it'll make up for the utter lack of flavour our beech wood aging and massive amounts of rice sugar inflict on our drinking public."
Or.....
"Are you tired of of all those dry hopped beers? Well then, step up to the new A-B Wet Hop! It's got the same ol' flavourless, virtually malt-less beer you're used to, but now, we use hops that have thier own born on date!"

or lastly, truth in advertising...
"Wet Hopping, no idea what it means, or how it's done, but if it'll help us sell more, we'll tell you we're doing it."
Sorry, needed to do that,
Mike