{"id":8049,"date":"2018-11-29T13:13:47","date_gmt":"2018-11-29T18:13:47","guid":{"rendered":"http:\/\/beersmith.com\/blog\/?p=8049"},"modified":"2018-11-29T13:13:47","modified_gmt":"2018-11-29T18:13:47","slug":"perception-and-reality-in-beer-flavor-with-randy-mosher-beersmith-podcast-182","status":"publish","type":"post","link":"https:\/\/beersmith.com\/blog\/2018\/11\/29\/perception-and-reality-in-beer-flavor-with-randy-mosher-beersmith-podcast-182\/","title":{"rendered":"Perception and Reality in Beer Flavor with Randy Mosher &#8211; BeerSmith Podcast #182"},"content":{"rendered":"<div style=\"float: right; margin-left: 10px;\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"beersmith\" data-count=\"vertical\" data-url=\"https:\/\/beersmith.com\/blog\/2018\/11\/29\/perception-and-reality-in-beer-flavor-with-randy-mosher-beersmith-podcast-182\/\">Tweet<\/a><\/div>\n<p><a href=\"https:\/\/beersmith.com\/blog\/wp-content\/uploads\/2014\/02\/PodNew200.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4522\" src=\"https:\/\/beersmith.com\/blog\/wp-content\/uploads\/2014\/02\/PodNew200.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/beersmith.com\/blog\/wp-content\/uploads\/2014\/02\/PodNew200.png 200w, https:\/\/beersmith.com\/blog\/wp-content\/uploads\/2014\/02\/PodNew200-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>This week Randy Mosher joins me to discuss cutting edge research into beer sensory perception and how our brain uniquely perceives and distorts the flavor, aroma and taste of beer.<\/p>\n<p><strong>Subscribe on iTunes to <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/beersmith-home-beer-brewing\/id398500515?mt=2\">Audio version <\/a>or <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/beersmith-home-beer-brewing\/id824963861\">Video version<\/a> or on <a href=\"https:\/\/goo.gl\/app\/playmusic?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https:\/\/play.google.com\/music\/m\/Iphebe3merhgcijzboixy7t27ky?t%3DBeerSmith_Home_and_Beer_Brewing_Podcast\">Google Play<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/beersmith\/BSHB-182-Sensory.mp3\">Download the MP3 File<\/a> &#8211; Right Click and <strong>Save As<\/strong> to download this mp3 file<\/p>\n[audio:http:\/\/traffic.libsyn.com\/beersmith\/BSHB-182-Sensory.mp3]\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZMJgimgWmz0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Topics in This Week&#8217;s Episode (55:34)<\/h3>\n<ul>\n<li>Today my guest is Randy Mosher. Randy is author of many of my favorite home brewing books including <a href=\"https:\/\/amzn.to\/2DMjYtB\">Mastering Homebrew<\/a>, <a href=\"https:\/\/amzn.to\/2KypAZP\">Radical Brewing<\/a> and <a href=\"https:\/\/amzn.to\/2QjITvq\">Tasting Beer<\/a> (Amazon affiliate links). He is also a certified beer judge and faculty member at the Siebel institute as well as partner in two Chicago area breweries: Five Rabbit and Forbidden Root.<\/li>\n<li>Randy explains why each person&#8217;s perception of beer really is an individual experience<\/li>\n<li>We discuss some of the factors affecting taste and smell as well as the fact that an average person can distinguish a huge number of flavors.<\/li>\n<li>Randy explains some of the complexities of taste even though it is probably one of our simplest senses.<\/li>\n<li>We discuss the basic taste senses as well as why bitterness is special<\/li>\n<li>He explains the nose and how it is a much more sophisticated device.<\/li>\n<li>We talk about how our brain actually processes taste and aroma as well as memory to get something we perceive as flavors.<\/li>\n<li>Randy also discusses how our mental state, food history and &#8220;flavor warning&#8221; patterns all play a role in the processing of flavor patterns.<\/li>\n<li>We discuss how the sights, sounds, mood, foods we&#8217;re eating and other external factors also play a role in beer flavor.<\/li>\n<li>Randy shares his thoughts on judging beer including ways to make the process easier.<\/li>\n<li>We talk about &#8220;The Dopamine Rush of Whales&#8221;.<\/li>\n<li>Randy shares some final tips on tasting beer.<\/li>\n<\/ul>\n<h3>Sponsors<\/h3>\n<ul>\n<li>Thank you to our sponsor <a href=\"http:\/\/beerandbrewing.com\">Craft Beer and Brewing Magazine<\/a> for sponsoring this episode. I encourage you to subscribe to their great magazine!<\/li>\n<li>And also <a href=\"http:\/\/anvilbrewing.com\">Anvil Brewing Equipment<\/a>. Anvil is a new line of kettles, burners and accessories from John Blichmann at Blichmann Engineering. They make top quality brewing equipment built to last a lifetime.<\/li>\n<li>Also check out <a href=\"http:\/\/beersmith.com\">BeerSmith<\/a>, <a href=\"http:\/\/beersmith.com\/mobile\">BeerSmith Mobile software<\/a> and the <a href=\"http:\/\/beersmith.com\/dvd\">new DVDs John Palmer and I filmed<\/a> &#8211; How to Brew with Malt Extract and How to Brew All Grain are available now. You can <a href=\"https:\/\/beersmith.com\/blog\/subscribe\/\">subscribe to the BeerSmith newsletter<\/a> for free to get some great articles on home brewing.<\/li>\n<\/ul>\n<p>Thanks to Randy Mosher for appearing on the show and also to you for listening!<br \/>\n<strong>iTunes Announcements<\/strong>: I launched a new <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/beersmith-home-beer-brewing\/id824963861\">video channel for the BeerSmith podcast on iTunes<\/a>, so subscribe now! At the moment it will only feature the new widescreen episodes (#75 and up). Older episodes are available on my revamped <a href=\"http:\/\/youtube.com\/mrbeersmith\">Youtube channel<\/a>. Also all of my <a href=\"http:\/\/itunes.apple.com\/podcast\/beersmith-home-brewing-blog\/id398500515\">audio episodes are on iTunes<\/a> now &#8211; so grab the older episodes if you missed any.<\/p>\n<h3>Thoughts on the Podcast?<\/h3>\n<p>Leave me a comment below or visit our <a href=\"http:\/\/beersmith.com\/forum\">discussion forum<\/a> to leave a comment in the podcast section there.<\/p>\n<h3>Subscribe to the Podcast on iTunes or BeerSmith Radio<\/h3>\n<p>You can listen to all of my podcast episodes streaming live around the clock on our <a href=\"http:\/\/BeerSmith.com\/Radio\">BeerSmith Radio<\/a> online radio station! You can also subscribe to the audio or video using the iTunes links below, or the feed address<\/p>\n<ul>\n<li><strong>Audio feed on iTunes &#8211; <\/strong><a href=\"http:\/\/itunes.apple.com\/podcast\/beersmith-home-brewing-blog\/id398500515\"><img loading=\"lazy\" decoding=\"async\" title=\"Subscribe on iTunes\" src=\"http:\/\/ax.phobos.apple.com.edgesuite.net\/images\/web\/linkmaker\/badge_itunes-lrg.gif\" alt=\"Subscribe on iTunes\" width=\"82\" height=\"30\" \/><\/a> (direct: <a href=\"http:\/\/beersmith.com\/content\/feed\/podcast\"><strong>http:\/\/beersmith.com\/content\/feed\/podcast<\/strong><\/a>)<\/li>\n<li><strong>Video feed on iTunes &#8211; <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/beersmith-home-beer-brewing\/id824963861\"><img loading=\"lazy\" decoding=\"async\" title=\"Subscribe on iTunes\" src=\"http:\/\/ax.phobos.apple.com.edgesuite.net\/images\/web\/linkmaker\/badge_itunes-lrg.gif\" alt=\"Subscribe on iTunes\" width=\"82\" height=\"30\" \/><\/a><\/strong> (direct: <strong><a href=\"http:\/\/beersmith.com\/tv\/category\/podcast\/feed\/\">http:\/\/beersmith.com\/tv\/category\/podcast\/feed\/<\/a><\/strong> )<\/li>\n<li><strong>Audio podcast <a href=\"https:\/\/goo.gl\/app\/playmusic?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https:\/\/play.google.com\/music\/m\/Iphebe3merhgcijzboixy7t27ky?t%3DBeerSmith_Home_and_Beer_Brewing_Podcast\">on Google Play here<\/a><\/strong><\/li>\n<\/ul>\n<p>And finally, don&#8217;t forget to subscribe to the blog and <a href=\"https:\/\/beersmith.com\/blog\/subscribe\">my newsletter<\/a> (or use the links in the sidebar) \u2013 to get free weekly articles on home brewing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tweet This week Randy Mosher joins me to discuss cutting edge research into beer sensory perception and how our brain 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