You asked for feedback, so I'm giving it. I doubt it's what you'll want to hear, but you did ask.
I don't see much potential in this for you. Kit beers can be purchased from quite a few places with advantages, such as:
Volume buying power to keep their prices low.
Proven recipes with many testimonials to back it up.
Can be purchased online already, just as yours are.
Can be purchased at the Local Homebrew Supply Store.
Have years of experience at this already and a faithful following.
If you can't find a way to differentiate yourself, I don't see how it will work out very successfully.
What will set you apart?
If it's recipes, what credentials do you bring that makes your recipes better than your competitors?
If it's convenience of having the ingredients delivered to the door of your customers, the kit beers already do this. They probably do it less expensively than you can do it.
I googled your name along with the word beer, and the only information is this post and your website. I don't see any credentials online that identify your experience at formulating recipes or recognizing when an online published recipe is well formulated.
Most advanced homebrewers pride theirselves on formulating good recipes. Heck, that is part of the joy of homebrewing! We love to formulate a recipe and then make it over and over, tweaking it until it fulfills our vision of what we want to make.
Finding recipes online is easy. Such as this site... http://beerrecipes.org/ and this site... http://finnhillbrewing.blogspot.com/ and this site... http://www.homebrewersassociation.org/
This is just a few of what is out there.
My apologies for the reply, but wanting to do something isn't as easy as pulling it off successfully.
Tell us what sets you apart from your competition please.