Bud Light's "Drinkability" campaign may be hurting sales, perhaps?.

  • Thread starter Thread starter andrewmoquin
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andrewmoquin

Saw this article on WallStreetJournal.com....Anheuser-Busch InBev NV plans to tweak its marketing campaign for Bud Light and ratchet up spending in hopes of reviving a brand that is facing a rare slump.

http://online.wsj.com/article/SB12 ... ts_news_us
 
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