orenb said:
Is the pricing of upgrades for existing users of BeerSmith 2 the same as that available to anyone else? That's a bit unusual, not to say disappointing. Normally prices of software upgrades are less expensive than licenses for first time customers, even during promotions.
I looked at the possibility of having a discounted price for existing users, but in actual implementation it looked a bit complex as you would have had to log in, enter your BeerSmith 2 key, and then go to the actual checkout. Possible, but not sure it would be entirely worth it given the lower price points on the new version and complexity it would add to the checkout flow.
Instead I decided to have a preorder and also sale pricing after the launch to give everyone a chance to upgrade at a good price. I also gave free upgrades to all Gold+ members for their remaining term and anyone who purchased in the last 9 months.
As others have pointed out, even the gold subscription is less than the cost of two cups of coffee at Starbucks a year. Not a bad deal.
Brad