Author Topic: Bud Light's "Drinkability" campaign may be hurting sales, perhaps?.  (Read 6193 times)

andrewmoquin

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Saw this article on WallStreetJournal.com....Anheuser-Busch InBev NV plans to tweak its marketing campaign for Bud Light and ratchet up spending in hopes of reviving a brand that is facing a rare slump.

 http://online.wsj.com/article/SB12 ... ts_news_us

Offline UselessBrewing

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Re: Bud Light's "Drinkability" campaign may be hurting sales, perhaps?.
« Reply #1 on: August 14, 2009, 10:28:22 AM »
Darn the link is broke   :'(

Cheers
Preston
The woodpecker pecks, Not to annoy, But to survive!

 

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