Author and brewer Randy Mosher joins me this week to discuss stories and their importance in beer.
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Topics in This Week’s Episode (41:01)
- This week I welcome back Randy Mosher. Randy is the author of the books Mastering Homebrew, Radical Brewing, and Tasting Beer. (Full disclosure: Amazon affiliate links to books) He’s also partner in two breweries near Chicago Five Rabbit and Forbidden Root.
- We talk briefly about how Randy’s two breweries have held up during the COVID pandemic.
- Randy introduces a new topic – “Telling Stories with Beer”
- We discuss why stories are central to virtually all conversation as well as the human experience.
- Randy shares a few examples of stories tied to beer.
- We talk about the marketing impact of having good stories for your beers.
- Randy discusses “Anchor points” and how they can provide a central theme for brewing beer.
- He explains the difference between a story and backstory.
- We discuss how to get inspiration for a story or a beer
- Randy talks about executing a good story strategy with beer.
- He explains how stories can be used to promote homebrew as well.
- Randy shares his closing thoughts on stories and beer.
Sponsors
- Thank you to our sponsor Craft Beer and Brewing Magazine for sponsoring this episode. I encourage you to subscribe to their great magazine!
- And also Anvil Brewing Equipment. Anvil is a new line of kettles, burners and accessories from John Blichmann at Blichmann Engineering. They make top quality brewing equipment built to last a lifetime.
- Also check out BeerSmith, BeerSmith Mobile software and the new DVDs John Palmer and I filmed – How to Brew with Malt Extract and How to Brew All Grain are available now. You can subscribe to the BeerSmith newsletter for free to get some great articles on home brewing.
Thanks to Randy Mosher for appearing on the show and also to you for listening!
iTunes Announcements: I launched a new video channel for the BeerSmith podcast on iTunes, so subscribe now! At the moment it will only feature the new widescreen episodes (#75 and up). Older episodes are available on my revamped Youtube channel. Also all of my audio episodes are on iTunes now – so grab the older episodes if you missed any.
Thoughts on the Podcast?
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