Stories and Beer with Randy Mosher – BeerSmith Podcast #234

by Brad Smith on April 29, 2021 · 0 comments

Author and brewer Randy Mosher joins me this week to discuss stories and their importance in beer.

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Topics in This Week’s Episode (41:01)

  • This week I welcome back Randy Mosher. Randy is the author of the books Mastering Homebrew, Radical Brewing, and Tasting Beer. (Full disclosure: Amazon affiliate links to books) He’s also partner in two breweries near Chicago Five Rabbit and Forbidden Root.
  • We talk briefly about how Randy’s two breweries have held up during the COVID pandemic.
  • Randy introduces a new topic – “Telling Stories with Beer”
  • We discuss why stories are central to virtually all conversation as well as the human experience.
  • Randy shares a few examples of stories tied to beer.
  • We talk about the marketing impact of having good stories for your beers.
  • Randy discusses “Anchor points” and how they can provide a central theme for brewing beer.
  • He explains the difference between a story and backstory.
  • We discuss how to get inspiration for a story or a beer
  • Randy talks about executing a good story strategy with beer.
  • He explains how stories can be used to promote homebrew as well.
  • Randy shares his closing thoughts on stories and beer.

Sponsors

Thanks to Randy Mosher for appearing on the show and also to you for listening!
iTunes Announcements: I launched a new video channel for the BeerSmith podcast on iTunes, so subscribe now! At the moment it will only feature the new widescreen episodes (#75 and up). Older episodes are available on my revamped Youtube channel. Also all of my audio episodes are on iTunes now – so grab the older episodes if you missed any.

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