Stories and Beer with Randy Mosher – BeerSmith Podcast #234

by Brad Smith on April 29, 2021 · 0 comments

Author and brewer Randy Mosher joins me this week to discuss stories and their importance in beer.

Subscribe on iTunes to Audio version or Video version or Spotify or Google Play

Download the MP3 File– Right Click and Save As to download this mp3 file.

Topics in This Week’s Episode (41:01)

  • This week I welcome back Randy Mosher. Randy is the author of the books Mastering Homebrew, Radical Brewing, and Tasting Beer. (Full disclosure: Amazon affiliate links to books) He’s also partner in two breweries near Chicago Five Rabbit and Forbidden Root.
  • We talk briefly about how Randy’s two breweries have held up during the COVID pandemic.
  • Randy introduces a new topic – “Telling Stories with Beer”
  • We discuss why stories are central to virtually all conversation as well as the human experience.
  • Randy shares a few examples of stories tied to beer.
  • We talk about the marketing impact of having good stories for your beers.
  • Randy discusses “Anchor points” and how they can provide a central theme for brewing beer.
  • He explains the difference between a story and backstory.
  • We discuss how to get inspiration for a story or a beer
  • Randy talks about executing a good story strategy with beer.
  • He explains how stories can be used to promote homebrew as well.
  • Randy shares his closing thoughts on stories and beer.


Thanks to Randy Mosher for appearing on the show and also to you for listening!
iTunes Announcements: I launched a new video channel for the BeerSmith podcast on iTunes, so subscribe now! At the moment it will only feature the new widescreen episodes (#75 and up). Older episodes are available on my revamped Youtube channel. Also all of my audio episodes are on iTunes now – so grab the older episodes if you missed any.

Thoughts on the Podcast?

Leave me a comment below or visit our discussion forum to leave a comment in the podcast section there.

Subscribe to the Podcast on iTunes or BeerSmith Radio

You can listen to all of my podcast episodes streaming live around the clock on our BeerSmith Radio online radio station! You can also subscribe to the audio or video using the iTunes links below, or the feed address

And finally, don’t forget to subscribe to the blog and my newsletter (or use the links in the sidebar) – to get free weekly articles on home brewing.

Related Beer Brewing Articles from BeerSmith:

Enjoy this Article? You'll Love Our BeerSmith Software!
  Don't make another bad batch of beer! Give BeerSmith a try - you'll brew your best beer ever.
Download a free 21 day trial of BeerSmith now

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: