Dr Keith Villa, the creator of Blue Moon and founder of Ceria Brewing, joins me this week to talk about Blue Moon, the Craft Beer Industry, Ceria, Alcohol Free beers and more.
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Topics in This Week’s Episode (58:31)
- This week I welcome back Dr Keith Villa. Keith retired from a 32 year career at Miller-Coors where he founded and was brewmaster for Blue Moon. He then retired to found Ceria Brewing which specializes in non-alcoholic and cannabis infused beer.
- We briefly discuss the last 18 months and Ceria
- Keith shares with us a short summary of his 32 years at Miller-Coors where he launched the famous Blue Moon brand and talks about some of the challenges.
- We discuss the wave of acquisitions many of the large brewers made into Craft style beers and how now some of that is being reversed as the Craft market is starting to slow down.
- We talk about the intense competition in the Craft beer market where a large number of breweries are competing for <20% of the overall beer market, and how many younger consumers are turning to other beverages.
- Keith shares his thoughts on homebrewing and the effective cancellation of the homebrew conference this year.
- We discuss his new venture Ceria which produces a unique alcohol free beer. We also talk about the difference between low alcohol, non-alcoholic and alcohol free beer.
- Keith talks about his two stules (Grainwave and Indiwave) of alcohol free beer that are now available nationwide.
- We discuss his foray into cannabis infused beer and why Ceria decided to move to the sidelines for now in that market, as Federal laws made it impractical at a commercial level.
- Keith discusses his book “Brewing with Cannabis”.
- He shares his closing thoughts after a lifetime in the brewing industry.
Sponsors
- Thank you to our sponsor Craft Beer and Brewing Magazine for sponsoring this episode. I encourage you to subscribe to their great magazine!
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